CatchwordBranding.com How to choose a strong and available trademark for your company or product, presented by naming expert Mark Skoultchi. Check out our other "How To" videos!
Tuesday, November 29, 2011
Saturday, November 26, 2011
Buy Cheap Antique French Clock
If you are into French culture and you collect antique clocks, chances are you are on a look out for antique French clock. You shouldn't have to look any further because the Internet will provide you with the information you need on the clock that you want to buy.
Take for example, a French ormolu mounted veined marble portico clock. Now this antique French clock is a best seller simply because of its elaborate designs and detailed finishing.
It also has a history behind these. The numbers on this particular clock are inspired by Arabic art. The mechanisms consist of a two train movement that allows the bell to be struck every half hour.
The case surmounts the wreath that is the trademark of this specific antique French clock.
There is another one that comes with cast flowering plants on a galleried demi lune platform that is supported by columns. Together, the designs are surmounted by wreaths, and enameled dials with the matching pair of urns.
Now these designs are very eye catching and they literally declare the antique French clock to anyone who wants to include these to their collections.
Another one that stands out in anyone's collection is the 19th century French ormolu and white marble clock garniture. It has a clock with circular dial, twin winding holes, numerals, and eight-day movement.
It strikes on a bell and the square tapered base has an applied ormolu decoration on the plinth base has a cast brass feet. The two-light candelabra are also modeled as flowering and leafy stems.
The fine French brass-cased four glass mantel is the trademark of most designs. Most of these models have white-enamelled Arabic chapter rings with swag decorations.
The framing of the gilt centers the designs and literally shows the collector that this is a piece worth obtaining.
The arched cases come up with a beveled glazing and cast foliage and the flaming torches and quivers of arrows on four block feet of the h mercury and two-jar pendulum.
Finally, the late 19th century rouge of the marble clock garniture of an antique French clock is surmounted by gilt that has a bronze eagle and serpent with an applied ormolu floral decoration.
The pair of classical rouge marble urns are then upon square molded rouge marbles. These elaborate decorations are what set the antique French clock apart from the rest.
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Monday, November 14, 2011
The Hidden Costs of Unauthorized Trademark Use
Each year, hundreds of registered trademarks are illegally used without authorization from the trademarked company. Although the unauthorized use of such trademarks is often for harmless enjoyment without any deliberate harm, there can often be unintended consequences when using a trademark without permission. A trademark should never be reproduced, displayed, or copied without the explicit permission of the registering company.
There have been many instances in the public media in which someone unlawfully used a registered trademark, and had to face the consequences when confronted by the registered company. The latest of these trademark debacles occurred several weeks ago when Chattanooga Tennessee Mayor Ron Littlefield used the Volkswagen VW logo without the company's permission. The resulting conflict has led to a great deal of embarrassment to the mayor, even causing him to issue a public apology regarding the matter.
Littlefield had used the VW logo on about 22,000 fliers sent to voters in his constituency. The flier showed a picture of a door with the VW logo replacing the key hole, and spread across the top was the quote, "Opportunity Knocked: He Answered." The distribution of these fliers to Chattanooga voters prompted Volkswagen to file a complaint with the mayor's department, leading to the public embarrassment which has ensued.
The purpose of the VW logo on the keyhole in the flier's picture was to showcase the fact that the mayor had been a driving force in the decision to build a Volkswagen production facility in the city of Chattanooga. When promoting his campaign for re-election, the mayor decided that including the VW logo would remind constituents of the positive work he had done, including adding jobs and a giving a boost to the local economy by bringing the VW production facility to the city.
Although Littlefield's use of the VW logo in his campaign ad seems like a meaningless mistake, the ramifications of such trademark use can be quite costly for businesses. The unintended effects of illegal trademark use are a cost that businesses across the nation must deal with regularly, and they must work to ensure that they are able to protect the integrity of their beloved identities.
In this instance, it is likely that Volkswagen was uncomfortable with its logo being associated with a particular political candidate. Having the VW logo on the flier could lead recipients to believe that VW is a supporter of the mayor, and that VW is thereby endorsing the mayor's run for re-election. This certainly was not VW's intent, as siding with certain political candidates can lead to damage of a company's reputation.
Bottom line is to always recognize brand names as a commodity and think twice before using an image that does not belong to you.
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